Every advert on this board carries an expiry date set at ten days from the moment it goes up. The rule holds across the site, whether the advert sits under naine tutvub mehega or under mees otsib naist, and it is the same for a personal advert and for a service. On the eleventh day the entry is deleted, and a link to it stops working.
Why the board works this way
A short lifetime solves a problem that sits in every classifieds board for this kind of advert. A page of entries from three years ago tells a reader nothing about who is around now, and a reply to an old advert goes to someone who may have moved town, changed their mind or stopped reading the address. Ten days is short enough that most live adverts belong to people who are still looking.
It also caps how long a poster’s details stay public. The page expires on a date set when the advert was written, so a poster knows how long their details stay online before they submit anything.
Before an advert appears at all
Nothing is published at the moment of submission. The site sends a confirmation link to the e-mail address that was entered, and the advert goes live only when that link is followed. The step exists so that an address which cannot receive mail never reaches the board, and it has a useful side effect for anyone reading: a live advert belongs to somebody who reads their inbox, including the replies.
What the confirmation does not do is check anything else. The board does not verify the name, the age or the claims in the text, and it does not read adverts before they are published.
Reading the date
The newest adverts are listed first, and each one carries the time it was posted. A posting from this morning is at the top of its shelf and a reasonable bet. One from nine days ago has been read by everyone who was going to read it, so a reply is still worth sending and worth sending with low expectations.
Two days before the end, an advert is still live and still readable, and the poster is still getting mail. Replies slow down well before the ten days are out, because the list moves on and older entries drop down the page.
Taking one down early
A poster who has found what they were looking for does not have to wait. Write to info@niiske.com from the address that placed the advert, and it is removed before the ten days are up. The same address handles a request to see what the board holds about a poster, which the terms explain in both languages.
Removing an advert early is worth doing. An entry that stays up collects replies that will not be answered, and the people writing them have no way of knowing that the search is over.
What replaces it
There is no archive and no profile behind an advert, so an entry that expires takes its photograph and its text with it. Anyone who wants to be listed again writes a new advert, and the new one starts its own ten days. The board holds no account to log into and no page that gathers a poster’s earlier adverts.